Apple iPhone: simplicity at its best

When I read the initial news about the Apple iPhone, I was excited to see what Apple had come up with.

I had no idea that I would be as impressed as I was after watching all of the iPhone demo videos.

Once again Apple has made all other related devices look like a complicated mess with their simple approach to user interfaces.

Apple has set a new bar for cell phone technology that all other companies are going to have to match. Even the most elegant of cell phones like the LG Chocolate series of phones looks obsolete next to the iPhone.

One thing I was tired of hearing about new cell phones on the market is how nice the built in cameras are and that being a key selling point for the phone. You will not see one mention of the built in camera in Apples demo because even though it is there, it is not the reason you should want the iPhone.

Apple has done what all other cell phone manufacturers should do and built a personal communications device instead of adding all sorts of useless features to the already over complicated devices that are out there. And especially recently with the approach of a "new" model being the same old phone in multiple colors.

The hardest part now is waiting until July when they are expected to be released. I am glad that I already am a Cingular customer. If this phone really lives up the expectations, it would be reason enough for anyone to switch to Cingular if necessary for the iPhone.